Southwest Rebrand

Southwest is a promenient airline known for allowing you to choose your own seat. We rebranded Southwest keeping this thought in mind. We gave them a new logo to update and simplify their look and feel. But we didn't stop there, we wanted to extend this into the digital world, giving them an award winning app that thought about the user.

CU Advertising Program Award: Judges Choice, 2013

The award winning app uses new and upcoming technology that streamlines a travelers experience. Adding in a TSA database that allows the user to upload their ID, making it digital along with their ticket. This allows users to have everything in one place. Another user friendly feature is the Concierge section of the app. This section allows you to save your parking spot, select and airport and find the fastest airport security check point (if multiple are available), shows you things to "kill time" while you wait for your flight, select a seat assignment based on your mood, and features a game room for entertainment.

Student Work: University of Colorado Boulder, Spring 2013

Credits
Brand Identity, Print, & Plane Wrap: Alex Becknell
Brand Identity & App Design: Connor McDonald