Coppertone OOH Campaign

Coppertone is all about one thing, protecting your skin. We came up with a series of out of home executions using UV light sensitive material. Placing these billboards and banners in places like the US Surf Open and X-games, showing that the sun is always affecting you. We also created an installation and took over Las Vegas pools, handing out UV light sensitive towels. As the day goes on, the billboards, banners, and towels turn redder and redder, reminding people that the sun is always affecting them. So reapply and protect your skin!

CU Advertising Program Award: Best Out of Home, 2013

Student Work: University of Colorado Boulder, Spring 2013

Credits
Art Director: Alex Becknell
Copywriter: Allie Edgar